Adding Google Analytics
Google Universal Analytics is a powerful tool that tracks information about your users and their behavior on your site. You can use this information for many purposes, from optimizing your site to making your most popular content more accessible.
iHomefinder's IDX Event Tracking will extend Universal Analytics to track and report detailed activity related to IDX features. This empowers you to provide data to your clients on listing activity and monitor all activity around the IDX features on your site. You can also monitor lead conversions (form fills in our IDX account) attributed to your Pay-Per-Click (PPC) campaigns such as AdWords.
1) Set Up Your Google Universal Analytics Account
If you're new to Google Analytics, you'll first need to set up your account.
2) Add the Universal Analytics Tracking Code
Once your account is set up, you need to insert the tracking code "snippet" provided with your account.
You can learn more about the tracking code in the Google support article "Set up the web tracking code".
Plugins are available for WordPress that will insert the tracking code on all pages of your site (including the IDX pages). Some plugins do this by asking you to enter your Universal Analytics account number and other plugins do this by providing a field where you will enter the code.
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