IDX Event Tracking with Google Universal Analytics
Note: To use IDX Event Tracking through Google Universal Analytics, you must be using Responsive Optima Express 2.8.0 or above, as well as Google Universal Analytics, the upgraded version of Google Analytics. The following resources will help prepare your site for Event Tracking:
Add Google Universal Analytics to your site (use this if you have not used Google Analytics before)
Once the Google Universal Analytics code has been successfully added to your site, Events within your Optima Express account will automatically flow into the Events section of your Analytics Reporting screen.
Optima IDX will pass Event data for the following IDX activities:
- All IDX form submissions including User Registration forms
- Info Request
- Showing Request
- Contact Form
- Valuation Request
- Saved Searches
- Listing Viewed
- Social Shares
- Photo Carousel Advances
- Virtual Tour
- Extra Link
Universal Analytics classifies Events into Category, Action and Label. Each iHomefinder Event will pass relevant data in these fields.
For example, an Info Request on your site will create an event with:
Category - "IDX: More Info Request,"
Action - "Confirmation"
Label - the Listing ID for the property in question
Here's an example of Event reporting within Universal Analytics:
Event Tracking within Universal Analytics is extremely effective with PPC campaigns as we'll outline below, but there are other valuable ways to use this information within your business.
Use the Pages view within the Events section and find the address of your Featured Listing to see all Events that occurred on that page. Adjust the date range as necessary and select Export to create a PDF that you can send to your client, showing them the number of leads, shares and photos viewed on their property.
To track the number of leads on your site from users on mobile devices, go to Events > Top Events and select "Event Action" as the Primary Dimension. For the Secondary Dimension, choose Users > Device Category to see which device was used for your site's Event Actions. It's good to have this information as you make decisions about how your site looks and works on both desktop computers and mobile devices.
Goals, Conversions & AdWords
Universal Analytics allows you to create Goals based on Events to track conversions. For example, to track Email Alert signups only, you can create a Goal for any Event with the Category "IDX: Search Saved." Alternately, if you want to track all lead capture Events, your Goal should include any Event with the Action "Confirmation." To track leads around a specific property, you'd create a Goal for Events that have both the Action "Confirmation" and Label equal to the Listing ID of the property.
If you're using AdWords, you can import these Goals into AdWords Conversion Tracking to see how many of your AdWords click-thrus result in a lead.
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